Here is the thing.
Our book Finishing School: The Happy Ending to That Writing Project You Can’t Seem to Get Done makes a great gift. I propose it as the solution to all gift-giving problems. And I have somewhat reliable proof, based on real people saying real things without prompting or cash prizes. When we talked about this idea, Danelle and I, when we wrote the proposal and showed it to people, especially but not only people in the worlds of journalism and book publishing but other people too, the thing they said, the overwhelmingly most common thing they said was, “I know somebody I want to give this to.”
So that was something we knew from the very beginning, that this would make a great gift-type book. So naturally we thought the smartest thing to do would be to publish just in time for the gift-giving season. Say, in October, just in time to get the advertising ready and everything geared up for a big push to market this book as a great gift book.
Instead, and surely they had their reasons, our publisher decided to release the book in January 2017. And the launch was kind of a bust for a number of reasons most of which totally having to do with me, which I hope to go into in subsequent posts …