It’s a terrible thing about me I guess but the truth is that the approach of the holiday season fills me with a mortal fear that I will have to give people gifts and I won’t know what to get them and so will get something stupid and it will ruin the relationship forever and cause me to spiral into a suicidal depression in which I will drive the car over a cliff but not actually kill myself only become hugely disfigured and then go through a lifetime of plastic surgeries that will only make me more gruesomely hideous.
It’s also possible that while trying to decide what gift to buy someone I will feel ever more frustrated at my inability to make a simple choice that regular people all over the world are making with apparent ease and this frustration will lead to anger and the anger will lead me to say something inappropriate to the person I am with who up till now thought I was a pretty decent person but will then decide on the basis of my sudden outburst that I am rather unstable and maybe made some bad life choices and henceforth that person will block my calls and unfriend me on Facebook.
Or I will spend way too much money on an inferior product. Or I will get something I think the person will like but which I personally find hideous and when the person opens it in my presence I will be seen to wince and that will telegraph something untrustworthy and suspicious about me, that I don’t really like the thing I claim to believe is really really cute and if I’m lying about that maybe I’m lying about many other things and this relationship, too, will spiral out of control and I will find myself blocked in numerous technological ways from further contact.
These are just a few of the bad things that could happen. This is why I hate giving gifts. But here is something. Here is the thing.
Our book Finishing School: The Happy Ending to That Writing Project You Can’t Seem to Get Done makes a great gift. I propose it as the solution to all gift-giving problems. And I have somewhat reliable proof, based on real people saying real things without prompting or cash prizes. When we talked about this idea, Danelle and I, when we wrote the proposal and showed it to people, especially but not only people in the worlds of journalism and book publishing but other people too, the thing they said, the overwhelmingly most common thing they said was, “I know somebody I want to give this to.”
So that was something we knew from the very beginning, that this would make a great gift-type book. So naturally we thought the smartest thing to do would be to publish just in time for the gift-giving season. Say, in October, just in time to get the advertising ready and everything geared up for a big push to market this book as a great gift book.
Instead, and surely they had their reasons, our publisher decided to release the book in January 2017. And the launch was kind of a bust for a number of reasons most of which totally having to do with me, which I hope to go into in subsequent posts …
Number One Reason the January 2017 Launch Was Kind of a Bust: I moved to Italy. It was a totally unrelated decision, unrelated to the book, which surprised the bejeezus out of Danelle, my co-writer, and probably caused her to think that she had teamed up with a person who was mildly unstable, a diagnosis that in subsequent interactions I must say has proven to be largely accurate, but be that as it may, the point here is that this is a great gift book that came out at the exact wrong time for a great gift book and I’m setting about to do what I can to rectify that totally innocent error by mounting a major push now, now that it is getting to be just about on the verge of gift-giving season. (Plus you don’t have to tell me how complicated the book business is, or how hard it is as an editor to get your favorite book slotted in the publication date slot you want it slotted in, especially if you are a brilliant but fairly new and young editor who has not yet acquired the superhuman clout and intra-business social capital you will later acquire, so I hold no grudge about this, I totally understand.)
Nonetheless, this is just by way of saying that for the next two months I’m going to be all over this trying to explain to people why this is a great gift book because I really am all about helping people and changing the world.